The EASIEST way to preserve your beautiful hair is by rocking what you were born with! Did you know 60% of women use heat to style their hair once a week or MORE¹? Heat styling products, such as blow dryers, curling irons and flat irons, can cause up to 33% damage¹. Let your hair be healthy by switching over to no-heat hair styling tools. For more information on exactly how heat really damages your hair, check out our article called "Why You Need to Drop the Curling Iron and Pick Up the No Heat Method for Curling Hair."
Wet, virgin hair can be stretched by 30% of their original length without damage; however, irreversible changes occur when hair is stretched between 30% and 70%. Stretching to 80% causes fracture²! Gently brushing will ensure you don't overstretch!
Usually, hair loss starts slowly and gets worse as time goes on. It's a common occurrence among men, and less apparent but still quite common among women. While men typically suffer baldness with receding hairlines and bald spots on the crown of the head, women typically experience generalized thinning hair over the entire top of the head. While it is true that there are many possible reasons for a particular individual’s hair loss, including real diseases, certain medications, and even hair loss as a reaction to severe stressful incidents, the vast majority of those suffering progressive hair loss have simply inherited the tendency from their parents³.
2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4387693/ (under 'Hair Damage')
3. http://www.hairdoc.com/book/hairdoc.pdf (page 18)